Creative and accomplished marketing strategy professional with extensive experience in marketing communications, brand strategy, and design. Collaborated with marketing, product development, and sales managers on all branding and marketing communications projects, including ad campaigns, website, media planning, and retail programs and events. Responsibilities include industry research and analysis, understanding customer trends to drive marketing solution and product strategy.

• Seasoned marketing professional experienced in all marketing communications including branding, public relations, advertising, tradeshows, seminars, events collateral, and website design and content.
• Created content for corporate websites, sales presentations, email campaigns, and corporate marketing/sales collateral.
• Provide creative vision in the design and production of print, identity, packaging, multimedia, web design
  and web applications
• Proven track record of delivering effective results though the use of advanced search engine optimization techniques.

Developed integrated marketing strategies/campaigns for all company products that promote the eWebHealth brand,
utilizing innovative and effective marketing programs to achieve business objectives.  Examined email performance
in the broader context of lead generation and alongside other analysis tools such as web analytics.  Actively participated
with executive management to develop global marketing plans and flawless execution of plan(s) to build market
awareness, product adoption, and revenue growth.

• Developed marketing content and programs that utilized the internet and corporate website as a tool to
  drive lead generation.
• Evangelized marketing strategy for SaaS/Cloud computing of electronic health records (EHR).
• Designed, implemented, and maintained comprehensive SEO recommendations including detailed search behavior and code optimization/​analysis as well as linking strategy.
• Working directly with executive leadership, acted as company spokesperson to customers, sales, and
  internal and external partners.
• Developed, analyzed, and tracked metrics and success criteria for all marketing programs and activities.

Responsible for generating all written content and graphics to support brand equity.  Assumed Product Management
duties and the creation of “Carrier Product Showroom” module included within Wrightsoft suite of software tools. 
Developed PR strategy to support branding and generate press releases.  Improved SEO rankings.  Regularly met
with and conducted product feedback discussions with clients and prospects.  Devised advertising strategy, direction,
schedule, and budget in support of company goals.

• Extensive brand design and strategy experience, with demonstrated ability to structure approaches to
  complex brand customization issues.
• Designed and executed lead generation activities via mail, fax, and email.
• Managed website for both content and video in order to drive sales and marketing activity.
• Participated in trade shows and other strategic activities designed to build brand awareness, generate leads
  and advance cooperative marketing partnerships and business development opportunities. ​

Managed marketing, corporate communications, public relations, web based marketing communications, and national tradeshow implementation and design. Ensured design and timely execution of high-volume email calendar. Analyzed market position as
compared to competitors.

• Executed lead role in the support, development, and execution of marketing programs to achieve business objectives.
• Developed PR strategy to support branding and generate press releases.
• Strategized corporate branding and marketing for regional and national conferences and conventions.
• Worked with contract designers and other external personnel to create visually compelling displays and promotions
  to support both corporate and product brands.

Accountable for all manner of front-end web design and architecture through the use of HTML, CSS, JavaScript and Flash. Managed UI design and architecture on “Lycea”, ICI's comprehensive set of tools for constructing, deploying, and managing custom e-learning applications. Developed and maintained release documentation and conducted training for the sales and services teams on new features. Assisted with Quality Assurance Control to guide a number of successful client product deliveries.

• Extensive knowledge of software development lifecycle with proven track record of delivering projects
  on time and on budget.
• Developed and managed a wide range of online and print advertising in leading industry publications.
• Organized and executed corporate identity, product branding, brochures, and white papers for industry tradeshows.
• Actively led and participated on project teams, collaborating with team members to develop marketing and
  communication strategies.

• Member, American Marketing Association, Boston Chapter
• Member, Boston College Alumni Association
• Member, University of Massachusetts, Dartmouth Alumni Association
• Member, Graphic Design Advisory Board, Middlesex Community College